Plunk Inc
Mad Moose Designs Website
Client / Mad Moose Designs, LLC

Mad Moose Designs is a premier design and print shop located in central New York and is the exclusive printer for notable Youtube brands like Barn Talking and Grumpy Farmer. When we approached the Mad Moose Designs team about redesigning and redeveloping their website from its foundation, they were excited and nervous. Our work would involve a complete redesign, starting with a full UI/UX prototype, a new hosting environment and a complete site reconstruction.

In terms of design, Mad Moose asked us to capture a clean and elegant design with a twist of grunginess. We began with several Home page variations and finally landing on a traditional layout with vector ink splotches. With a solid direction, we completed a full, 9-page Figma design that captured the company’s products, offered services, team members, fundraising and charity work.

The development of the site came with many challenges. Most notably, we needed to allow customers to design and order a wide variety of products that included clothing, yard signs, decals, business cards, flyers and more. Additionally, the site needed to calculate and apply a complex array of discounts based on product type, quantity, print colors and other factors. We leveraged a 3rd party design tool that paired well with our e-commerce platform and modified it to suit our needs. We also created dozens of products, each with hundreds of variations. The result is a unique shopping experience that allows customers to design and order their own products without ever reaching out to Mad Moose Designs representatives.